Ormco Corp, Orange, Calif, has launched the Love Your Lythos campaign, which invites practices that use Lythos digital impression system to name their scanner. The campaign is part of an effort to make the scanning process more approachable for patients.
To take part, practices using Lythos select a unique name for their scanner—”one that resonates with patients and helps make the scanning process something to look forward to,” Ormco says. Once a Lythos name is submitted via www.ormco.com/lovelythos, Ormco will send the practice a personalized name decal to adorn the scanner and an official Lythos birth certificate signed by Patrik Eriksson, president of Ormco.
“When you adopt a new treatment technology, you want patients to be on board and excited. The Love Your Lythos campaign helps practices integrate the Lythos scanner in a way that is entertaining, engaging, and supports each different practice environment,” Eriksson says. “Smiley, Boss, Sigmund—the options are endless and we hope doctors have fun making Lythos a part of their practice family.”