OrthoSynetics, a provider of business services to orthodontic and dental practices, has launched a blog, www.orthosyneticsblog.com, the company announced Tuesday.

"Modern technology has provided us with the tools to easily and effectively interact with our customers–and we are taking full advantage," said Chris Roussos, president and CEO of OrthoSynetics. "This blog will allow us to engage in a conversation with our customers, vendors and other interested parties about how we can make our company the very best it can be."

The new blog comes on the heels of a name change and new leadership team for OrthoSynetics.

"A fresh identity, a new leadership team and state-of-the-art communication—this is an exciting time for OrthoSynetics and our customers," said Roussos. "Our new blog is a symbol of this transformation, and exhibits our commitment to open, honest communication with our customers."

[PR Newswire; July 17]