OrthoSynetics™, provider of business services to orthodontic and dental practices worldwide, has recruited industry veteran Chris Knor to serve as vice president of sales and customer service. According to the company, his new position was created as a part of its renewed commitment to customer service.

“Chris will play a key role in our organization’s renewed focus on delivering unparalleled customer service to our doctors and their associates,” said Chris Roussos, who recently took over the helm as president and CEO of OrthoSynetics. “His 10 years of experience in the orthodontic industry will add immediate value to the heart of our organization—the more than 300 practices we serve throughout the country.”

In his new role, Knor will spearhead the company’s practice-development efforts, working directly with the company’s physicians and associates to help them maximize the success of their individual practices. He will also manage the company’s team of practice-enhancement consultants, who provide practices with the practical advice and expertise they need to build and grow their practices. Knor will also build and manage the company’s new sales team.