Sesame Communications, Seattle, has launched Sesame Sweepstakes, a turnkey contest and sweepstakes service that uses Facebook and other social networks to run online patient promotions for practices. Sesame Sweepstakes is designed to help practices grow their social media community through word-of-mouth referrals.
A recent study conducted by Sesame found that the average practice increased their Facebook likes by 217% over the course of a single sweepstake promotion. In addition, the same study saw practices average 15 new Facebook patient recommendations from the campaign.
Sesame Sweepstakes also features an exclusive Facebook Recommendation Plugin, allowing practices to collect and group their recommendations into one location. According to the company, the Sesame platform takes care of the details of the campaign, including compliance with Facebook guidelines, local and state regulations, promotional e-mail blasts and newsletters to existing patients, custom-designed landing pages, and capturing of entrant contact details. The service includes reporting on all entrants (including the status on existing, inactive, and prospective patient participation), along with daily reporting of all call requests from entrants.
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