Personify Group has released two free resources designed to help orthodontic exhibitors evaluate their event investments and plan for better business results.
Personify Group Inc has announced the release of two free resources aimed at helping orthodontic exhibitors evaluate their trade show performance: a downloadable Trade Show ROI Guide and an interactive, online Trade Show ROI Calculator.
Evaluating Trade Show Investments
The tools are intended for dental, including orthodontic, manufacturers, technology companies, and service providers to examine whether their trade show spending is generating qualified leads, sales opportunities, and revenue. They also serve to introduce exhibitors to the Personify ShowFlow Trade Show Success System, which connects pre-show marketing, booth engagement, and post-show follow-up through three stages: attract, engage, and convert.
“A trade show investment starts well before the booth opens and continues after the exhibit hall closes,” says Mark Ross, co-founder and chief branding officer of Personify Group, in a release. “The ROI guide and ROI calculator help exhibitors look at that full picture. ShowFlow brings the pieces together so that the message prospects encounter before the show connects with their booth experience and gives them a reason to take the next step.”
Interactive ROI Calculator Features
The online calculator allows exhibitors to input show expenses, such as booth space, graphics, travel, shipping, and marketing. Users can then model changes in qualified conversations and conversion rates, assess projected revenue and gross-profit ROI, and work backward from a revenue goal to determine the number of conversations and leads required to achieve it.
“A busy booth can feel like a successful show, but the business question is what happens to those conversations afterward,” says Michael Ventriello, co-founder and chief communications officer of Personify Group, in a release. “These easy to access resources help exhibitors connect their spending to sales goals and identify where prospects may be falling out of the process. That creates a more productive conversation about how ShowFlow can help build a pipeline that continues to develop after the show.”
Availability and Strategy Planning
Exhibitors can utilize the guide and calculator to inform a strategy session tailored to their next event, product category, and specific sales process. Both the Trade Show ROI Guide and the online calculator are available on the Personify Group website.
Photo: ID 44626142 © Adriano Castelli | Dreamstime.com
