Sirona Dental Inc, Charlotte, NC, recently signed Emmitt Smith, former NFL great and current president and CEO of Emmitt Smith Enterprises Inc (ESE), to appear on stage during its upcoming CEREC® 30th (CEREC 30) Anniversary Celebration.

Smith replaces Earvin “Magic” Johnson, Jr, who had to withdraw from CEREC 30 due to personal reasons.

Smith rose to prominence in the 1990s as running back for the Dallas Cowboys, and was an integral part of the team’s success in winning three Super Bowl championships in a 4-year span. Smith, who is a NFL Hall of Fame member, finished his career with the most rushing yards in NFL history—a record he still holds.

Since his retirement from football in 2005, Smith transitioned into the business world, founding Emmitt Smith Enterprises—an umbrella company of several organizations focusing on areas ranging from real estate to construction. The philanthropic division of ESE, Pat and Emmitt Smith Charities, partners with nonprofits to provide educational and enrichment opportunities to underserved youth.

In additional to being one of the most recognizable brands in sports entertainment, Smith is a sought-after keynote inspirational speaker. Smith’s speech at CEREC 30 will focus on the determination and perseverance required to achieve success and overcome obstacles.

Sirona’s CEREC 30 event is scheduled at The Venetian® Hotel and The Palazzo® Hotel in Las Vegas on September 17 to 19, 2015. This CAD/CAM educational event features leading clinicians in dentistry, as well as a comprehensive business and leadership curriculum and world-class entertainment.

Life success and leadership coach Tony Robbins headlines a lineup of business speakers including Fred Joyal, a leading expert in dental consumer marketing, and Bernie Stoltz, CEO of Fortune Management. The Grammy award-winning rock and roll band Train is set to perform Friday night and CEREC 30 attendees close out the event as they Party Like a Rockstar Saturday night at TAO the Nightclub.

The CEREC 30th Anniversary Celebration will provide up to 18 CE credits across a spectrum of digital dentistry topics and tracks, and features an exhibit hall showcasing a number of dental companies and their products and services.

All dental and dental lab professionals are encouraged to visit for additional information as it becomes available.