uLab Systems is partnering with People + Practice to help orthodontists market clear aligner treatment.

uLab Systems has partnered with People + Practice, a full-service digital marketing firm designed for doctors.

The partnership aims to help orthodontists improve their aligner marketing strategy and understand how the uLab product offerings will differentiate them in their markets.

“We noticed that our customers who adopted uLab have increased profit margins on more complex cases and are successfully tapping the limited treatment market with new product offerings,” said Leon Klempner, DDS, chief executive officer of People + Practice. “People + Practice’s focus is driving practice profitability and expanding market reach, so this is a natural partnership.”

uLab’s pay-per-aligner business model allows orthodontists to make choices for their patients that were not available with traditional aligner companies, according to the company.

By eliminating the upfront fee for unlimited aligners, orthodontists can mix and match treatment modalities for patients that they may want to start in brackets and finish in clear aligners.

For complex cases, uLab’s efficient workflow and pricing structure helps improve practice profitability.

Additionally, for patients who only need minor correction or have relapsed from their previous treatments, limited cases now are possible and profitable with uLab.

People + Practice helps offices promote the patient benefits these offerings enable, including the convenience, flexibility, and affordability of clear aligners.

“Leon and his team have developed a unique approach to helping practices market themselves in an increasingly competitive space and helping them to grow their practice by using technology and data solutions,” said Amir Abolfathi, CEO of uLab Systems. “We are honored to partner with consultants like People + Practice to help orthodontists maintain a competitive edge as the specialist.”