Str8, an accessible direct-to-consumer clear aligner treatment startup, is expanding its services nationwide.

Str8, a dental aligner startup that combines a direct-to-consumer model with in-person dental care, is expanding to offer its services nationwide.

Before its national launch, Str8 was available as a pilot program to the local Jonesboro, Arkansas area, where its founder, Misee Harris, DMD, owns and operates a dental office and medical center.

The brand’s mission is to educate its consumers, encourage regular dental check-ups, and grant access to better smiles.

Str8 covers the cost of an initial dental examination at the beginning of the process, and all cases are reviewed and designed by dentists and orthodontists.

In addition, Str8 is the first DTC clear aligner brand to reward customers for going to the dentist. Clients will receive $100 off if they have received a dental cleaning within 12 months.

To keep costs accessible, Harris built a lab out of her medical center, eliminating the middleman, which grants the savings to be transferred to the client. The lab is located inside the Louise Hage Medical Center, whose mission is to offer affordable care with access to doctors, dentists, and behavior health professionals.

Harris has always been on the front line of offering necessary medical assistance to those who may not have access. She was inspired by her grandmother, for whom her medical center is named.

“My passion has always been to help and improve others’ lives. I inherited that from my mother and my grandmother,” said Harris. “Starting Str8 and the ability to provide healthy smiles for those who otherwise wouldn’t be able to afford orthodontic treatment was a no-brainer for me. I’m excited to grow as a company and continue to see how we can change people’s lives.”

Photo via Str8