Ortho2, Ames, Iowa, and Demandforce Inc, San Francisco, have announced a two-way integration that will deliver Demandforce’s automated marketing and communications solution to more than 1,600 orthodontists nationwide.

Orthodontists using Ortho2’s practice-management software with Demandforce integration will benefit from automatic updates based on e-mail and text message confirmations, eliminating the manual import/export process previously required.

In addition to automating appointment scheduling and confirmations, Demandforce automatically tracks results and revenue from customer communications and online marketing efforts.

For more information on this and other orthodontic companies, visit our Buyer’s Guide.