Philips rolled out its new BrushSmart program at the annual Consumer Electronics Show (CES) in Las Vegas. The program—which is part of the company’s focus on the personalized consumer health market—joins the Philips Sonicare oral healthcare ecosystem.
BrushSmart is designed to connect brushing behaviors at home with professional dental care to better understand, motivate and improve oral health and overall wellness.
Under the program, members who agree to collect and share real-time oral care brushing data from their Philips Sonicare connected toothbrush will benefit from exclusive oral care product and service offerings, including the Philips Sonicare ExpertClean toothbrush and free brush heads when they brush regularly.
According to Philips, users of the BrushSmart program may benefit from better oral health, while the joint efforts between Philips and Delta Dental of California will be able to create data-driven insights and personalized solutions that address the needs of each member.
“The new generation of digitally savvy health-conscious consumers are demanding intelligent solutions that adapt to their unique needs and lifestyles,” says Roy Jakobs, chief business leader Personal Health businesses at Philips. “All our introductions at this year’s CES are part of a connected ecosystem that links proactive personal health engagement with easy access to professional coaching and advice.”