Solutions by Design, Clovis, Calif, offers ScreenPlay Pro 9.0. The updated version features SEO functions to help improve an orthodontic practice’s Web site ranking.
ScreenPlay Pro generates patient e-mails that can be customized with a practice’s logo and contact information. In addition, links included in the patient’s e-mail case presentation can be redirected to a login on a practice’s Web site. This creates a unique inbound link for each ScreenPlay e-mails presentation sent out. Search engines heavily weight inbound links such as these when determining a site’s ranking.
ScreenPlay Pro creates a login button on a practice’s site that directs the patient to the e-mail content. E-mail content can include actual patient records, clinical findings, treatment recommendations, problem animations, treatment animations, patient educational videos, and office forms.
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