uLab Offers Direct Shipment of uSmile Retainers
uLab Systems announced that uSmile retainers can now be directly shipped to a patient at the discretion of a dental professional.
Tag: dtc
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SmileDirectClub Launches AI-Powered SmileMaker Platform
SmileDirectClub launched its SmileMaker Platform which uses AI to show consumers a preview of their smile after treatment.
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ADA Member Advantage Expands Student Loan Benefits
ADA Member Advantage announced an expansion of the ADA member benefits offered by Laurel Road, its endorsed student loan refinancing provider.
Str8 DTC Aligner Startup Expands Nationwide
Str8, an accessible direct-to-consumer clear aligner treatment startup, is expanding its services nationwide.
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Candid Shuts Down DTC Business, Closes All Candid Studios
Candid shut down its direct-to-consumer business and will now focus on its CandidPro telehealth service model.
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SmileDirectClub Brings on Celebrity Ambassadors to Highlight the Transformation Power of a Smile
Queer Eye’s Jonathan Van Ness, Peleton instructor Tunde Oyeneyin, and Love Island Host Arielle Vandenberg will serve as celebrity ambassadors as the company launches its new Confidence Council.
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GAO Agrees to Study Direct-to-Consumer Marketing Regulation
The GAO will conduct a summer 2022 study looking into federal regulation of direct-to-consumer marketing practices.
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Profiting From the DTC Aligner Market
There’s no doubt: The marketing efforts of direct-to-consumer aligner companies have created a new and rich market of patients for orthodontic practices to mine. The challenge: Find a price point that’s attractive to both the patient and the orthodontist.
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AAO Secures Bipartisan Support for Study on DTC Practices
The AAO secured support from a bipartisan group of Congress members to request a study on certain direct-to-consumer advertising practices.
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StarAlignersPro Helps Orthodontists Reach More Patients
StarAlignersPro’s clear aligner solution for orthodontists aims to treat patients who might have fallen through the cracks due to high costs.
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AAO Questions FTC Decision in Alabama Teledentistry Settlement
The AAO accused the FTC of exceeding its authority in a proposed settlement with the Alabama Dental Board over teledentistry regulations.
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SmileDirectClub Reports Disappointing Third Quarter Financial Results
SmileDirectClub’s disappointing third-quarter financial results were attributed to economic headwinds and Apple privacy changes.
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