Tag: dtc

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Texas Dental Board Moves to Regulate Teledentistry

The Texas Dental Board enacted regulations on teledentistry providers requiring an in-person examination when the treatment calls for it.

AAO Rejects Demands to Retract DTC Survey
Two Front Raises $3.5 Million In Funding
AAO Survey: DTC Customers Seeking Retreatment in Orthodontic Offices
Str8 DTC Aligner Startup Expands Nationwide
Candid Shuts Down DTC Business, Closes All Candid Studios
SmileDirectClub Brings on Celebrity Ambassadors to Highlight the Transformation Power of a Smile
GAO Agrees to Study Direct-to-Consumer Marketing Regulation

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Profiting From the DTC Aligner Market

There’s no doubt: The marketing efforts of direct-to-consumer aligner companies have created a new and rich market of patients for orthodontic practices to mine. The challenge: Find a price point that’s attractive to both the patient and the orthodontist.