Bracket Jacketz, Las Vegas, has launched a new Web site,, that allows kids to see how their smile would look with Bracket Jacketz and then e-mail the design to their friends. The Web site also provides orthodontists information about the features and benefits of Bracket Jacketz.

“We’re thrilled about the launch of our new Web site, which was designed to be fun and informational for both kids and orthodontists,” says Arnold Gold, president of Bracket Jacketz. “Kids will really like the Design Your Own Smile feature and the ability to e-mail their new look to friends, while doctors will appreciate the information about Bracket Jacketz’ benefits to orthodontic treatment.”

In the Design Your Own Smile feature, kids can click and drag Bracket Jacketz design clips onto a virtual mouth with braces and see how Bracket Jacketz can transform their “metal mouth” into a fashion statement. After they have created their new look, kids can e-mail their design to friends for peer feedback.

Gold says, “Until Bracket Jacketz, the only way to add excitement to traditional metal braces was colored ligatures, or bands, which offer limited color selections and have to be changed by the orthodontic staff. Bracket Jacketz not only add color to braces, they allow kids to express their unique personalities with words and designs and then change the Bracket Jacketz themselves whenever they want. It’s like text messaging for kids’ mouths.”

The Web site provides other valuable information for orthodontic patients, including a downloadable Quick Start Guide to show them how to apply and care for Bracket Jacketz. A database of orthodontists from all over the United States helps patients find an orthodontist, or if they already have one, tells them if their orthodontist offers Bracket Jacketz.

For more information, visit