LED Medical Diagnostics Inc, Vancouver, British Columbia, announced that it is changing its corporate name to Apteryx Imaging Inc, effective September 3, 2019. According to a press release from the company, the name change leverages “the longstanding reputation and brand equity of its wholly-owned subsidiary Apteryx Inc.”

“The Apteryx Imaging brand underscores our continued commitment to our guiding principal, which is the development and sale of open-architected imaging software systems and device solutions that provide dentists and specialists the freedom to choose device technologies that work best for their individual practice, regardless of brand or manufacturer,” said Dr David Gane, CEO. “Our digital workflow solutions are unique in that they mirror the medical imaging model, which relies on the universal DICOM standard to facilitate image exchange, communication and device interoperability between manufacturers, rather than the closed proprietary systems that dominate the current dental market space.”

Gane continued, “We have evolved from a single product device manufacturer with the market-leading VELscope Vx oral screening system, to a digital image software platform and device manufacturer. We feel that the adoption of such a well-established dental imaging brand, Apteryx Imaging, more closely reflects our uniqueness and commitment to be the leading innovator of open-architecture imaging software through our XrayVision brand family, along with continuing to develop high-value digital imaging and oral screening devices, including our TUXEDO Intraoral Sensor and award-winning VELscope system.”

Apteryx Imaging’s core product lines include XrayVision and XVWeb imaging software, TUXEDO Intraoral Sensors and the VELscope Vx Oral Screening System. XrayVision is an open-architecture imaging software platform, with over 90,000 licenses issued to customers, including the United States Army, the United States Navy and a number of Dental Support Organizations (DSOs). XVWeb cloud imaging recently received the Cellerant “Best of Class” Technology Award for imaging software, while the VELscope Vx is the most awarded adjunctive oral screening device on the market today, receiving over 15 industry awards since its launch in 2011, according to the company.

“The Apteryx brand has a rich history in imaging technologies, which allows us to consolidate our product brands under one all-encompassing corporate identity,” said Chris Koch, director of marketing for Apteryx Imaging. “We are excited about this new direction that embraces our corporate vision moving forward while respecting the history of LED and the VELscope product that launched our company many years ago.”