Summary: The AAO is now accepting submissions for the 2025 New Products Showcase Award, honoring innovation in orthodontics with categories for Practice and Treatment Products. Winners, chosen by on-site attendee votes, will be announced at the 2025 Annual Session.

Key Takeaways:

  • The award showcases innovative products at the AAO Annual Session, supporting industry advancements.
  • Submissions are due by March 27, 2025, with products launched after May 7, 2024, eligible for entry.

The American Association of Orthodontists (AAO) is now accepting submissions for the 2025 New Products Showcase Award, with entries due by March 27, 2025.

Now in its third year, this competition takes place on site at the AAO Annual Session, with winners selected by votes from orthodontist and orthodontic resident attendees. The award recognizes the best new products launched by exhibitors, offering a platform to showcase innovations in the AAO Innovation Pavilion.

READ MORE: AAO Announces 2024 New Products Showcase Award Winners

Categories and Voting Process

This year’s competition will recognize outstanding achievements in two categories: Practice Product and Treatment Product. Entries will be presented in the AAO Innovation Pavilion, where attendees can experience the products firsthand. Orthodontists and residents at the Annual Session will vote on-site for their preferred entries, ensuring winners align with the community’s needs.

“The New Products Showcase Award is one of the ways the AAO demonstrates its commitment to supporting innovation in our field,” said John Callahan, DDS, MS, AAO president. “This is an excellent opportunity for exhibitors launching new products to capture the attention of attendees onsite, and I encourage you to participate.”

Eligibility and Announcement of Winners

The award is open to products and services launched after May 7, 2024, with winners announced on the last day of the 2025 Annual Session and shared through AAO publications and press releases.

Photo: ID 325542255 © Aliaksandra Salalaika | Dreamstime.com