ada logo.jpgThe American Dental Association® (ADA), and PopCap Games, a digital games creator and a division of EA, have launched a joint campaign aimed at encouraging good oral health among US children and their parents. The “Stop Zombie Mouth” campaign will continue through Halloween, and will ofeer PopCap’s family-friendly hit video game, Plants vs. Zombies™ as an alternative to candy.

PopCap will give away millions of copies of the game, more than a million free packs of game-inspired trading cards, and other themed items with tips to keep teeth healthy, brought to life by the title’s “fundead” icons as well as new characters created just for the campaign.

Parents who host trick-or-treating children can get free game coupons (redeemable for the full PC/Mac edition of Plants vs. Zombies) via participating ADA member dentists nationwide or by downloading them from