The 12-month promotion gives dental providers a chance to explore the advanced Waterlase dental laser and BMW’s award-winning vehicles.
BIOLASE Inc is collaborating with BMW Performance Center West at The Thermal Club near Palm Springs (BMW PCW) to give dental practitioners a unique opportunity to participate in Waterlase Weekends, two group trips that include a 4-hour event at the BMW PCW. Additionally, practitioners across the United States can enter a sweepstakes for a chance to win a BMW vehicle lease for 1 year.
Dental providers who participate in the BIOLASE Waterlase Exclusive Trial Program receive a free, 2-day training that reportedly provides an in-depth understanding of dental lasers. After, they will have access to a Waterlase dental laser in their offices for up to 45 days at no charge, with an experienced Waterlase clinician available to help. Participating doctors who purchase the Waterlase during the trial period are invited to a complimentary Waterlase Weekend, which includes an exclusive, 4-hour event at the BMW PCW. In addition, the practitioners participating in the 2021 Waterlase Exclusive Trial Program events will be entered into a sweepstakes to win a 1-year lease of a BMW M5.
“We are thrilled to team up and co-brand with BMW Performance Center West on this initiative,” said Todd Norbe, president and chief executive officer of BIOLASE. “BMW has always been The Ultimate Driving Machine and always stood for the ultimate driving experience. Waterlase mirrors this experience in the dental space by now allowing dental providers to test drive our Waterlase lasers as part of our 2021 Waterlase Exclusive Trial Program. Matching this with what BMW delivers offers a fun way to merge the two state-of-the-art technologies through an ultimate, and unique opportunity.”
Matt Misko, operations manager of the BMW Performance Center West, adds: “Like BIOLASE, we believe in providing everyone who enters our facility with a premium experience. We pride ourselves in providing an exhilarating experience for everyone, be they single attendees or large corporate groups. From our Teen Driving School to our M Racing school and MINI Stunt Driving School, there is something for absolutely everyone to have an unforgettable experience. We are excited to greet all of the BIOLASE participants at the track!”
The Waterlase Weekend promotion will kick off in 2021, with the first Waterlase Exclusive Trial Program training event in January.