DUX Dental, Oxnard, Calif, kicks off its sixth annual “Bib-Eze for Boob-Eze” campaign this week to benefit Barbells for Boobs, a nonprofit breast cancer organization that is dedicated to the early detection of breast cancer, with an emphasis on women and men under the age of 40.

For the campaign, dental offices are invited to take a photo of their dental teams using Bib-Eze disposable bib holders and post the photo on social media with the caption “#Bibeze4Boobeze.”

For every photo posted with that hashtag, DUX Dental will donate $5 to Barbells for Boobs, and the pictures with the most retweets and shares will be featured in an advertising campaign.

The campaign runs through October 31 in honor of breast cancer awareness month.

During the last 5 years, the Bib-Eze for Boob-Eze campaigns have raised thousands of dollars to fight breast cancer. The campaign will culminate at the end of National Breast Cancer Awareness Month, when DUX Dental will donate up to $7,500 to Barbells for Boobs. For more information about the campaign, visit bibezeforboobeze.com.