The HSCB platform, powered by Wild Marketing Group, offers products and services to help dental practices engage patients and promote their brand.

Henry Schein has launched Henry Schein Custom Branding (HSCB), in conjunction with Wild Marketing Group (WMG), a promotional products and branding company with nearly 30 years of experience. The HSCB platform is now live for Henry Schein customers in the United States, and other regions will be added in 2021.

Henry Schein Custom Branding will reportedly combine the assets and expertise of two leading industry innovators to deliver customized merchandise for healthcare providers that features the practice name, logo, or message. These products are intended to maximize brand awareness, patient retention, and new patient acquisition. HSCB will create an online platform for ordering custom branded merchandise and custom print solutions for practices that is unmatched in the industry, according to Henry Schein.

“We are delighted to deliver new opportunities through HSCB for practitioners to more effectively and creatively engage with their patients,” said Mark Hillebrandt, chief marketing officer, global dental group. “Through Henry Schein Custom Branding, we can help make it easy for practitioners to select and adopt a variety of branded promotional products and print communication solutions that can enhance their practices’ marketability.”

HSCB will offer a wide variety of products and services that will help dental practices engage their patients, enabling interactions with their brand in a variety of ways. Curated products will include uniforms and apparel, promotional products (drinkware, writing instruments, magnets, lip balm, hand sanitizer, reusable face coverings) and signage, appointment reminder cards and other printed items.

Through the HSCB platform, Henry Schein customers will be able to search for and customize promotional products for their individual practices, and have them shipped directly to their business.

WMG is based in Waukesha, Wis, and reportedly has global sourcing capabilities. It works directly with factories to develop custom items with offices in Shanghai and team members located throughout Asia. WMG has a customer service team that specializes in custom and personalized orders.