Wrigley’s Orbit®, Extra®, and Eclipse® sugar-free chewing gums have earned the ADA Seal of Acceptance. According to the company, Orbit, Extra, and Eclipse help fight cavities, strengthen teeth, and reduce harmful plaque acids.
“We’re proud to lead the industry by being awarded this important recognition,” said Bill Wrigley, Jr, executive chairman and chairman of the board. “Wrigley has been championing the oral health benefits of chewing gum for nearly 20 years. Now the ADA Seal of Acceptance makes perfectly clear to dental professionals and consumers that chewing Wrigley’s Orbit, Extra, and Eclipse sugar-free gums is a convenient and portable way to help maintain and improve oral health.”
The ADA Seal states that chewing these sugar-free gums helps maintain good oral health. The organization awarded its Seal of Acceptance to Wrigley after a thorough analysis of 20 years’ worth of independent scientific research, which demonstrated that chewing Wrigley sugar-free gums helps protect dental health. Clinical and laboratory studies were reviewed by the ADA’s Council on Scientific Affairs, with assistance by staff scientists and expert consultants.
Beginning in November, packages of Orbit, Extra, and Eclipse will feature the ADA Seal of Acceptance, and will be supported with print ads in magazines, online ads, and consumer promotions.
[Wrigley Jr. Company, October 2, 2007]