Aquafresh® White Trays™ has secured a unique $10 million insurance policy for the smile of America Ferrera, who wears braces as the star of the hit television show Ugly Betty.
The Lloyd’s of London policy was revealed in New York City by Aquafresh White Trays, who divulged that Ferrera’s policy is one of the most valuable the insurer has ever granted for a body part. The announcement is part of a program to raise money for Smiles for Success, a nationwide organization that provides free dental care for women transitioning from welfare to work.
Aquafresh White Trays is supporting Smiles for Success by donating $1 for every box of the product purchased between now and August 31, 2007. In addition, the brand will also donate $1 for every person who enters the “Beauty That Fits” sweepstakes at HowMuchIsThisSmileWorth.com, for a total combined donation of up to $100,000. The sweepstakes winner will join Ferrera at a Hollywood event. If the $100,000 goal is reached, this will be the largest single donation ever received by Smiles for Success.
“I’m proud to partner with Aquafresh White Trays in its commitment to support Smiles for Success—which is a great organization that provides much-needed dental care to women as they’re moving from welfare into the workforce,” Ferrera said. “This donation from Aquafresh White Trays is a significant amount of money for this cause and will help the women they support to face the world with confidence—and that’s something to smile about.”
Smiles for Success works with more than 150 dental professional volunteers in more than 30 states. The program covers the cost of basic dental care including cleanings, fillings, and root extractions for women graduates of accredited job-readiness and placement programs or other community-based agency programs.