Goby_ElectricToothbrushGoby, a New York-based oral care start-up, recently launched its orthodontic partnership program. Launched in 2016, Goby is a direct-to-consumer rechargeable electric toothbrush that also offers a replacement brush head subscription service. The company is partnering with orthodontists in the United States to offer professional pricing and logo customization options.

Goby has also introduced a professional portal for offices to offer free replacement brush heads at no cost to patients or the practice. The replacement brush head subscription program is designed to solve the common issue of overused and worn out bristles on electric toothbrushes.