Last Monday, Philips Sonicare, Stamford, Connecticut, introduced the FlexCare power toothbrush with the ProResults brush head.

Philips says the new brush delivers better plaque biofilm removal than Oral-B Triumph and Sonicare Elite. According to the company, the brush head is designed with a 10% broader sweeping motion, improved contour-fit bristles for increased tooth coverage, and a rounded, trim cut.

“When designing FlexCare, we considered feedback from dental professionals and patients, both of whom were looking for ways to adapt their brushing regimens to their specific oral care needs. By providing patients with technology that will allow them to customize their brushing experience, in turn we’re hoping to aid dental professionals in getting patients to develop better brushing habits,” said Eric Grosgogat, Vice President of Marketing for Philips Sonicare.

[Philips; July 16]