Smile Reminder, Lehi, Utah, has unveiled its new Extend Platform. The company also introduced ZubuMail, the first of a series of features on the new platform. ZubuMail is an external communication and patient-acquisition tool intended to leverage data-targeting models to create customized direct mail campaigns.
Developed to pinpoint the best possible candidates for certain procedures, ZubuMail aims to provide dental practices with a better and smarter direct mail solution for building revenue and acquiring new patients. ZubuMail incorporates data-driven analytics that identify people most likely to need specific products and procedures. The analysis also screens for those who have the ability and propensity to pay.
Incorporated into the HIPAA-compliant target analysis is a large library of prebuilt mailer pieces ready for dental practices to customize and send to their refined targets. When married with the target data, a customized mail piece can be catered specifically to the age and gender of the targets.
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