Spot Runner Inc, an Internet-based ad agency, and OrthoClear Inc, provider of invisible orthodontics, announced that they have established a strategic marketing partnership to help dental practitioners across the Unites States launch cost-effective and customized local TV ad campaigns to promote their OrthoClear practices. The partnership will allow OrthoClear to promote its clear aligner product in local media markets throughout the country while supporting OrthoClear practitioners’ marketing initiatives.
The ads, which run on major cable and broadcast channels such as CNN, CBS, Discovery, and VH1, will help drive new patients to participating OrthoClear practitioners, as well as spur sales of its invisible aligner system. OrthoClear practitioners will receive preferred pricing on Spot Runner’s services and be
able to launch a complete ad campaign for $1,500.
Spot Runner and OrthoClear have established a co-branded online portal for OrthoClear practitioners. Dental professionals can use Spot Runner’s Web-based interface to select a commercial from a library of pre-produced ads that Spot Runner developed especially for OrthoClear. The ad can then be customized with their practice information, as a part of planning and executing ongoing campaigns in their local markets.
Under the partnership, OrthoClear will also market Spot Runner’s services—which include TV commercial production, media planning, and media buying—to its national client base of OrthoClear providers.
[www.orthoclear.com, September 12, 2006]