Align Technology Inc, Santa Clara, Calif, has received the Gold International Award of Excellence for Best
Website-Professional from the Healthcare Communications Marketing Association (HCMA). Aligntechinstitute.com is Align’s Web site for Invisalign product support, instructor-led and Web-based continuing education courses, and other clinical and practice resources for Invisalign practitioners.
Each year at its national conference, the HCMA recognizes outstanding programs in medical and health care-related marketing for professional and consumer audiences. More than 900 entries were submitted this year by medical and health care companies and agencies from around the world. Winners were selected by a panel of judges from the Medical Marketing Association.
"We’re so pleased to have this important education and marketing resource honored by our peers in health care marketing. Online education has exploded in popularity over the past few years due to the convenience and interactive format afforded by the medium," said Align Vice President of Clinical Education Kathy Farley, MS, RN. "Through Aligntechinstitute.com we are creating scalable, diverse educational resources and programs for novice to very experienced Invisalign users, and we can accommodate our existing and prospective customers’ learning preferences with 24/7 content delivered in a wide variety of formats."