Under the new Kaleidoscope umbrella, the company will integrate all of the marketing services that orthodontists need to grow their business.

Kaleidoscope, a digital marketing company for orthodontic, dental, and medical practices, has joined forces with Orthopreneur Internet Marketing, which specializes in website design, search engine optimization (SEO), and search engine marketing (SEM) for the orthodontic and dental industries.

Under the new Kaleidoscope umbrella, the company will integrate all of the marketing services that an orthodontist, dental provider, or medical practice needs to grow their business in today’s digital marketplace. According to the companies, under the leadership of CEO Ted Teele, Kaleidoscope is building new products and implementing a rapid growth strategy in efforts to meet the ever-changing demands of online marketing to modern consumers.

“Our vision is to create a one-stop-shop for marketing orthodontic and dental practices,” says Teele. “There is an immense need for making automated, technology-driven marketing more accessible to the average orthodontic or dental practice. We all know what the technology can do; the key is enabling more practices to utilize today’s marketing technology quickly and effectively.”

In 2021, Kaleidoscope reportedly plans to introduce numerous strategic and product announcements. Each initiative aims to create a “painless marketing” experience for dental practitioners and staff.

Kaleidoscope founder and vice president of marketing Charis Santillie said: “With our companies now working as one, it adds value across the board and all of our clients will benefit. Everything we do now serves the purpose of helping doctors grow their practices through technology-driven marketing.”

Orthopreneur founder and new Kaleidoscope vice president of digital services Mary Kay Miller said of the partnership: “As a former practice manager and marketing coordinator turned marketing agency owner, I have been at the forefront of online orthodontic marketing for almost 30 years. What we’re building here is the most cutting-edge, comprehensive suite of services to grow orthodontic and dental businesses. When I worked in private practice, I used to dream about a company that could do all this. Now, to play a role in bringing it to life is very exciting.”