The rechargeable toothbrush features Oral-B’s signature round brush head and includes a smart display with personalized brushing modes and real-time AI tracking and coaching via an app. 

Oral-B announced nationwide availability of the Oral-B iO—a rechargeable toothbrush. Oral-B iO, which has received the ADA seal of approval, is the result of 6 years of dedicated research undertaken by the company. The toothbrush is designed to offer a unique blend of innovative features, such as a linear magnetic drive and redesigned brush head. 

Unveiled in January at the 2020 Consumer Electronics Show (CES) in Las Vegas, the Oral-B iO was one of the CES Innovation Award Honorees. 

The toothbrush maintains Oral-B’s signature round brush head and adds oscillating, rotating movements with micro-vibrations. It also includes a bimodal smart pressure sensor—a first of its kind innovation, according to the company—that provides positive brushing feedback, identifying and guiding users to brush in the optimal pressure range.

The Oral-B iO includes a smart display with personalized brushing modes. The intuitive interface greets users, while also providing coaching and motivation throughout the cleaning process. 

Meanwhile, artificial intelligence tracking via the Oral-B iO app provides real-time tracking and coaching. The Oral-B iO guides users through a 2-minute brushing session with 3D teeth tracking via the app to ensure a professional clean. 

The Oral-B iO is now available at retailers nationwide online and in-store. It is available in 4 colors: Black Anthracite, Violet Ametrine, Rose Quartz and White Alabaster. MSRP starts at $199.