In this podcast episode, orthodontic marketing expert Mary Kay Miller explains what orthodontists need to know to stay compliant with Invisalign trademark rules across digital and print marketing.
Leon Klempner, DDS, shares strategies for managing mid-career transitions, from bringing on associates to opening new locations.
Many practices are only using a fraction of their software’s potential—these tips can help you tap into the rest.
The co-founders of The Virtual Dental Team have launched PitchIt DDS, a service helping dental startups craft investor presentations.
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Align Technology is launching a new advertising campaign to get the word out about the new Invisalign Palatal Expander System.
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In the latest Orthodontic Products podcast, consultant Tony Peniche of Peniche and Associates, talks marketing budgets wasters.
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My Tooth Media is offering autocomplete optimization for practices seeking to improve visibility in popular search engines.
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Planet DDS launched a new version of the Denticon platform with practice management, patient communication, analytics, and marketing tools.
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Even though AI is still in its infancy, it is already a cheat code for the practices that are using it for their marketing.
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Strategies for maximizing your presence on YouTube, TikTok, Instagram Reels, and Facebook through video marketing.
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On X, Align Technology distanced itself from a practice’s promotion that offered a free handgun when signing up for Invisalign treatment.
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DentalXChange entered a strategic partnership with digital marketing company Scorpion to help drive practice growth through AI marketing.
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