Smart Growth: Expert Strategies for the Established Orthodontic Practice
Six orthodontic industry experts share practical, high-impact strategies to help established practices scale with intention.
Tag: Marketing
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Unlocking Your Orthodontic Practice’s Marketing ROI
Marketing expert Dr Leon Klempner joins the podcast to discuss how practices can accurately measure ROI, avoid common tracking pitfalls, and implement smarter strategies to boost patient acquisition and retention.
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Inside Align Technology’s Million-Custom-Appliances-a-Day 3D Printing Operation
Align Technology’s Srini Kaza details how large-scale and direct 3D printing are reshaping orthodontic care and what private practices can expect in the back half of 2025.
Align Technology Partners With Costco for Invisalign Discount
Summary: Align Technology has partnered with Costco to pilot an Invisalign treatment promotional...
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AAO Concerned Over Invisalign Palatal Expander System Ads
Summary: The American Association of Orthodontists (AAO) expressed concerns over an advertisement...
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How to Improve Your Orthodontic Practice Brand
Tony Peniche from Peniche & Associates discusses the branding process for orthodontic practices emphasizing simplicity and consistency.
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Pitchit DDS Helps Dental Startups Craft Their Pitch
The co-founders of The Virtual Dental Team have launched PitchIt DDS, a service helping dental startups craft investor presentations.
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Align Technology Ad Campaign Supports Palatal Expander System
Align Technology is launching a new advertising campaign to get the word out about the new Invisalign Palatal Expander System.
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How Orthodontists Can Avoid Marketing Budget Wasters
In the latest Orthodontic Products podcast, consultant Tony Peniche of Peniche and Associates, talks marketing budgets wasters.
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My Tooth Media Offers Autocomplete Optimization for Practices
My Tooth Media is offering autocomplete optimization for practices seeking to improve visibility in popular search engines.
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Planet DDS Releases Reimagined Denticon Platform
Planet DDS launched a new version of the Denticon platform with practice management, patient communication, analytics, and marketing tools.
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How AI Is Transforming Orthodontic Marketing
Even though AI is still in its infancy, it is already a cheat code for the practices that are using it for their marketing.
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