Align Technology is launching a new advertising campaign to get the word out about the new Invisalign Palatal Expander System.

Align Technology launched a new advertising campaign for the Invisalign brand called “Better Way” that features the “Invis is for Kids” tagline and hashtag.

The “Better Way” campaign, launched across the United States and Canada, aims to inform parents about the Invisalign Palatal Expander System, presenting it as a new option for expanding a child’s narrow palate without the pain and anxiety of traditional appliances. The integrated campaign will include targeted messages and materials for consumers and for doctors to drive awareness of early orthodontic intervention and that “Invis is for Kids.”

The “Better Way” campaign launched on April 8 through videos on major digital platforms, a landing page, in-office focused parent collateral, and a targeted “Mom Influencers” social media campaign.

“As part of our ‘Invis is for Kids’ strategy to improve the orthodontic experience for children, we are excited to launch the ‘Better Way’ integrated consumer campaign to drive awareness of how the Invisalign Palatal Expander System is a game-changer for expanding a child’s narrow palate,” said Kamal Bhandal, Align Technology vice president, global brand and consumer experience.

“By sharing authentic experiences from parents whose kids have been treated by the Invisalign Palatal Expander System, as well as the first-hand experiences of patients and their doctors, our goal is to explain the benefits of the Invisalign Palatal Expander System as the product of choice for palatal expansion, through professional marketing material for doctors’ offices and digital media content to reach moms across social media, TV, email, and digital.”

The Invisalign Palatal Expander System is a direct 3D printed device based on proprietary and patented technology. Invisalign Palatal Expanders are intended for use in rapid expansion and subsequent holding of skeletal and/or dental narrow maxilla (upper jaw) with primary, mixed, or permanent dentition during treatment of patients.

Combined with Invisalign First aligners, Invisalign Palatal Expanders provide a full early intervention treatment solution for Phase 1 treatment. Phase 1 treatment is traditionally done through arch expanders or partial metal braces, before all permanent teeth have erupted – typically at ages 6 through 10.

Photo courtesy of Align Technology