While other marketing channels have their place, professional referrals from general practitioners remain the most dependable source of new patients for orthodontic practices. Roger P. Levin, DDS, explains why building a structured annual marketing calendar and cultivating strong GP relationships are essential for securing stable, long-term practice growth.
In this episode, Amy Epstein, MBA, from People + Practice, talks about how to refresh or rebrand your orthodontic practice to stay current, attract new patients, and protect your legacy.
Correcting skeletal Class II malocclusions in growing patients has traditionally required a trade-off between clinical efficiency and patient compliance. By integrating engineered occlusal blocks directly into clear aligners, Angel Aligner’s A6 system allows orthodontists to bypass preliminary leveling and begin advancing the jaw and aligning the arches simultaneously from aligner one.
Missed or mishandled phone calls can quietly stall orthodontic practice growth; here are practical strategies to align front office operations with marketing efforts and improve patient conversion.
Read More
Six orthodontic industry experts share practical, high-impact strategies to help established practices scale with intention.
Read More
Align Technology has launched coordinated global campaigns to promote its Invisalign solutions for kids and teens, highlighting its full range of clear aligner products for growing patients.
Read More
Ortho Marketing introduced expanded pay-per-click (PPC) advertising services designed to help orthodontic practices attract new patients and improve return on investment through targeted digital campaigns.
Read More
In this podcast episode, orthodontic marketing expert Mary Kay Miller explains what orthodontists need to know to stay compliant with Invisalign trademark rules across digital and print marketing.
Read More
This collection of articles examines how Google’s AI updates are reshaping online visibility, SEO, and marketing strategies for orthodontic practices.
Read More
Align Technology has launched new regional campaigns in North America and EMEA aimed at highlighting orthodontists’ professional experiences through short video stories.
Read More
Biolux Technology and Dentli have entered a partnership aimed at helping orthodontic practices attract patients through combined use of OrthoPulse and targeted marketing services.
Read More
A lingering myth that Google leads are low-quality is costing orthodontic practices new patient starts, but with the right mindset and systems, these high-intent leads can become some of the most valuable opportunities.
Read More