Tag: patient relations

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How AI Is Changing the Role of Online Reviews in Orthodontic Marketing

Online reviews are no longer just social proof—they are directly training AI on your practice's credibility. In this episode of the Orthodontic Products podcast, Jessie Pressman of People + Practice explains how AI-generated summaries are changing reputation management and shares actionable strategies to ensure your practice stands out in an AI-driven search environment.

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Cash (and Cash Flow) is King

In an increasingly competitive market, maintaining liquid cash is the ultimate safeguard for an orthodontic practice. While structured patient payment plans can create the illusion of steady cash flow, they often mask a critical slowdown in new patient starts. Here is why tracking your daily cash balance—and understanding seasonal fluctuations—is vital to protecting your business.

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