Tag: patient relations

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How AI Is Changing the Role of Online Reviews in Orthodontic Marketing

Online reviews are no longer just social proof—they are directly training AI on your practice's credibility. In this episode of the Orthodontic Products podcast, Jessie Pressman of People + Practice explains how AI-generated summaries are changing reputation management and shares actionable strategies to ensure your practice stands out in an AI-driven search environment.

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Don’t Let AI Overlook Your Practice

AI-powered search is changing how patients discover orthodontic practices. A website that simply looks professional is no longer enough. Clear messaging, strong credibility signals, and a consistent digital presence are becoming essential for helping both patients and AI platforms understand and recommend a practice.

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