The Smiles for Life campaign, in which dentists offer professional teeth whitening services at a reduced price and donate 100% of the proceeds to children’s charities, has raised $25 million.
The Smiles for Life Foundation is the children’s charity organization of the Crown Council, an organization of dentists throughout North America
“Smiles for Life is a win-win situation,” said Greg Anderson, director of the Crown Council and one of the founders of the Smiles for Life campaign. “Patients get a brighter smile, our member dentists get the satisfaction of contributing to their community, and best of all, children who really need our help get a reason to smile.”
The Smiles for Life campaign, now in its 11th year, is conducted each year over a 4-month period by participating Crown Council members. Half of the funds raised are contributed to local charity partners in the dentist’s community; the other half of the funds are contributed to the Garth Brooks’ Teammates For Kids Foundation for use in health, education, and inner city programs that benefit children.
For more information about Smiles for Life, visit www.smilesforlife.org.
[Crown Council, August 14, 2008]