The high-tech startup partners with dentists and orthodontists to offer the latest advancements in clear aligner materials, as well as a unique practice financial model that supports the practitioner.
OrthoFX, a high-tech startup that partners with dentists and orthodontists, has unveiled a new clear aligner platform that includes advancements in clear aligner materials and remote treatment solutions, as well as a unique practice financial model. According to a press release from the company, OrthoFX eliminates lab bills while accelerating and simplifying payment for treatment.
The company is reportedly led by orthodontic industry veterans, many of whom were senior executives at Invisalign during its hypergrowth phase.
“We started OrthoFX with the premise that a high-quality patient experience must involve care delivered by a doctor,” said Ren Menon, OrthoFX CEO. The company sets itself apart from direct-to-consumer clear aligner companies that minimize clinician-patient interaction. OrthoFX partners with practitioners with every patient receiving professional consultation and follow-up treatment.
OrthoFX aligners are formulated with FXTetra technology combining a proprietary plastic formulation and an elastomeric middle layer to provide ideal forces for tooth movement along with superior patient comfort, stain resistance, and clarity. The company also announced FXOnTrack, a smart platform which enables virtual consultations, remote treatment monitoring, concierge support from the OrthoFX clinical team, and sensor-based wear-time tracking.
In addition to these innovations, the company’s financial model is unique in that it reportedly eliminates the lab bill associated with traditional clear aligner companies and pays the clinician within days of starting a case.
“We have always believed our simplified financial approach would become preferred to paying upfront lab bills,” said Menon.
In addition to expediting treatment fees, the company supports practices with billing services, financing and collections, insurance processing, and extensive marketing to bring new patients into the office. Menon goes on, “As practices open up and seek to re-establish growth and cashflow, we anticipate heightened interest and accelerated migration to our clear aligner platform.”
