Retainers For Life will be expanding its retainer replacement program in Canada following positive feedback during its pilot program.

Retainers For Life (RFL) announced it will be expanding its operations in Canada, following increased adoption during the company’s Canadian pilot program.

Retainers For Life allows orthodontists to more easily capture lost revenue with the company’s unique Smile Protection program. With the program, practices can offer patients wholesale pricing on retainers, in exchange for a one-time membership fee.

“Nearly every patient needs a replacement retainer at some point post-treatment,” said Amy Jackson, DDS, MS, orthodontist and RFL Founder. “But so few patients come back into the office for that replacement. Not only does this mean the practice misses out on additional revenue, but it means the patient’s clinical progress is halted as well.”

Jackson experienced this challenge in her practice first-hand, which inspired her to start offering an in-house retention program.

“Running a program like this on your own is easy… year one. But year three? It’s an administrative nightmare, and a massive headache.” said Jackson.

The company grew through adoption by practices across the United States, and resulted in Canadian practices requesting to participate.

“We had a feeling the Canadian market would be quick to adopt this program,” said Lorraine Porto, Retainers For Life chief operations officer. “But the enthusiasm in which they’ve done so, and the impact as a result, has been incredible.”

The company will officially begin their expansion into Canada at the upcoming Canadian Association of Orthodontists event.

“I’ve been in offices in 6 different states the last few months,” said Victoria Schoenherr, RFL head of integrations. “The energy and excitement from our customers is amazing. It’s so cool to see staff who may have been hesitant at the start of the program singing its praises after seeing the results. I can’t wait to see the same across Canada.”

Photo courtesy of Retainers For Life