WildSmiles announced a partnership with orthodontic and dental marketing company Kaleidoscope.
The move will offer WildSmiles providers Kaleidoscope’s all-in-one solution for consumer-focused marketing on the web, social media, and in-office displays with exclusive WildSmiles and Disney assets.
The partnership benefits WildSmiles providers by making it easy to market Wildsmiles to their customers through a Kaleidoscope website that uses their latest images and marketing materials.
“With Kaleidoscope, we’re providing our partner practices with a technology-driven marketing solution,” said Davin Bickford, WildSmiles chief operating officer. “It makes it easy to showcase our popular collections as a fun braces option to help practices maximize case acceptance and help patients feel confident and happy with their braces experience.”
WildSmiles takes traditional orthodontic treatment and provides an outlet for personal expression through its designer bracket collections.
WildSmiles braces have brackets that feature fun shapes with a bigger pad, allowing for an easy way to evaluate proper brushing.
The Disney Collection includes Mickey Mouse-shaped brackets and colored elastics featuring other popular Disney characters. WildSmiles’ original Signature Collection comes in 6 classic bracket shapes, including hearts and stars, and the College Collection offers 19 school mascots.
“Kaleidoscope is thrilled to be able to partner with such an innovative and refreshingly creative company like WildSmiles,” said Mary Kay Miller, Kaleidoscope chief executive officer and owner. “We feel that their product is something that will resonate with children and create an opportunity for orthodontic offices to set themselves apart from their competition.”