INBRACE, Irvine, Calif, will host a series of presentations by INBRACE experts at the upcoming American Association of Orthodontists (AAO) Annual Meeting in Los Angeles. These experts will share their experiences adopting and integrating the product into their orthodontic practice at the company’s booth in the AAO Exhibit Hall.

According to a press release from the company, more than 1,100 patients have been treated with the Smartwire system which features Gentleforce technology.

The company also announced the addition of Matt O’Connell to its team. O’Connell previously ran operations for Ormco Europe and is reportedly an expert in global pricing strategies, sales cycle methodology, and distribution channels. O’Connell will take responsibility for executing sales, and training and education programs that will prepare INBRACE for long-term domestic and international growth.

Meanwhile, INBRACE is also offering formal certification training on May 17, 2019, at The Cove, in the University of California at Irvine’s Applied Innovation Center. The training is provided to orthodontists interested in becoming an INBRACE provider.