4/01/08

Handpiece Experts has expanded its catalog to include DentalEZ Group’s StarDental handpiece repair parts. The supply agreement makes StarDental repair parts available to all Handpiece Experts Certified Dealers across North America. Parts and price lists will be available to certified dealers on April 18.

According to Jean Castonguay, president and CEO of Handpiece Experts, research with Strategic Dental Marketing has shown that approximately 70% of handpieces with expired warranties are serviced by independent repair shops, and not the original manufacturer. This represents the largest share of the overall handpiece repair market. Yet, because these independent repair technicians do not have access to original manufacturer parts, most repairs use nonoriginal, after-market handpiece repair components. Therefore, if a repaired handpiece suffers a failure, practitioners tend to associate the failure with the handpiece brand regardless of the parts used in its repair.

“StarDental is an industry leader in handpiece technology and products,” said Gordon Hagler, president of DentalEZ. “Handpiece Experts is excited about becoming an authorized StarDental repair house. In partnership with StarDental, Handpiece Experts will work with their coast-to-coast network of dealers to promote the obvious benefits and value of maintaining Star handpieces with original factory components. This relationship will ensure our customers continue to experience Star’s unique performance benefits for the full life of the handpiece.”

[Handpiece Experts, April 1, 2008]