OrthoSynetics, Metairie, La, a provider of business services to orthodontic and dental practices worldwide, has launched a blog, OrthoSyneticsBlog.com, as part of its renewed focus on service.

 “Modern technology has provided us with the tools to easily and effectively interact with our customers—and we are taking full advantage,” said Chris Roussos, who recently took the helm as president and CEO of OrthoSynetics. “This blog will allow us to engage in a conversation with our customers, vendors, and other interested parties about how we can make our company the very best it can be.”

The company recently adopted its current name, OrthoSynetics, as part of its transformation and renewed customer-centric focus. The name symbolizes the organization’s dedication to the orthodontics industry and the synergies that exist between patient, doctor, the company, and its suppliers.

OrthoSynetics is an orthodontic practice services firm that manages the business and marketing functions of orthodontics practices, including advertising, payroll processing, financial reporting, purchasing, technical support, and patient financial services. The company currently serves about 350 orthodontic practice locations.