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How to Cultivate GP Relationships for Stable Practice Growth

While other marketing channels have their place, professional referrals from general practitioners remain the most dependable source of new patients for orthodontic practices. Roger P. Levin, DDS, explains why building a structured annual marketing calendar and cultivating strong GP relationships are essential for securing stable, long-term practice growth.

ADA Appoints Next Executive Director

The ADA has named Dr Nader A. Nadershahi as its next executive director, effective March 23. Nadershahi previously served as dean at the University of the Pacific Dental School and is the ADA’s current senior vice president of education and professional affairs.

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