Darby Dental Supply launched a loyalty program that offers discounts and rewards for members based on their regular purchases.

Darby Dental Supply, one of the nation’s largest dental distributors, has launched a loyalty program called Darby Diamond Rewards.

Darby Diamond Rewards is free to join and helps customers earn exclusive benefits based on their yearly purchases.

“The launch of Darby Diamond Rewards is a major milestone in the evolution of Darby Dental Supply,” said Michael Caputo, president of Darby Dental Supply. “We’re constantly on the lookout for ways to enhance the customer experience and, especially at a time where practices could all use extra value for their hard-earned dollars, this program does just that.”

Through Darby Diamond Rewards, customers earn qualifying dollars with every dollar spent with Darby Dental Supply. The more qualifying dollars earned throughout the year, the greater their tier level, starting at Member and moving up to Silver, Gold, and Diamond.

Higher the tier levels offer greater rewards, according to Darby. Rewards include exclusive access to flash sales, extra qualifying dollars on select purchases, opportunities to earn free cases of gloves, and discounts on Darby’s portfolio of solutions, such as CareStack’s all-in-one practice management software and onDiem temporary staffing services.

Customers can expect new additions and other surprises throughout the year as the company expands the program.

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