John Barry is a former CEO of Kantar Consulting and held leadership positions at Keurig Dr. Pepper and J&J Oral Care.

StarAligners announced that it has appointed veteran business leader John Barry to its advisory board.

As former chief executive officer of Kantar Consulting, senior vice president of Keurig Dr. Pepper, and director at J&J Oral Care, Barry brings leadership, brand experience, and commercialization experience to the company.

“What Reid Greenberg (StarAligners’ CEO), John Nabors (vice president sales and operations), and their team have built to capture the often-overlooked mild to moderate tooth movement category is truly incredible,” said Barry. “The addressable market is enormous for StarAligners, and we have such an opportunity in front of us, especially as we expand well beyond just clear aligners and into such products as the Illumina Oral Therapy System, whitening foam, and Star Essix Retainers.”

StarAligners is an oral health and wellness company and creator of StarAlignersPro, an aligner solution to treat mild to moderate cases offered directly through orthodontists’ offices across the United States. The company also provides a direct-to-consumer version of its aligner treatment.

The orthodontic-led aligner care program was created by five experienced orthodontists to provide a premium and affordable experience for patients and orthodontists, supported by the latest imaging technology and quality clear aligner therapy.

“John is a well-known and tremendously respected business leader with a deep background in scaling and growing companies,” said Greenberg. “John’s understanding of digital technologies, consumer insights, and journey, as well as his innate ability to inspire others is exactly what we need right now to help us unlock growth. The entire company and board are excited for his partnership.”

Photo via StarAligners