OrthoSynetics, Metairie, La, a provider of business services to orthodontic and dental practices worldwide, announced that in the last 2 months of 2008, despite the economic downturn, same-practices contracts increased 3% and consults increased 10%. 
As part of his campaign to reassure orthodontic practices that they can reach their business goals in the current economic environment, Chris Roussos, president and CEO of OrthoSynetics, wrote an article for Ortho Tribune, titled, "Running a Business not Running Scared: Growing your Business in a Down Economy.”
"Growing a practice in a down economy takes hard work and dedication, but it can be done," Roussos said. "Doctors need to: 1) Understand the brutal facts of the current situation; 2) develop a plan and take decisive action to implement; 3) stay focused on your business plan; and 4) aim high and do NOT accept the status quo."