Smile Reminder, Lehi, Utah, introduces vSling, a digital tool for capturing and distributing video that can be used to upload video patient testimonials onto popular platforms such as YouTube, Google Videos, and Yahoo! Video.

vSling allows orthodontists to capitalize on the emerging new media trend that has essentially refocused the way businesses cater to consumers, specifically dental patients. A new report from Reston, Va-based market research Comscore confirmed YouTube as the second most widely used search engine, showing that video has become a crucial addition to any Internet marketing strategy. Demonstrations of this new technology are currently being shown here.

With the installation of a Webcam at a practice’s front desk, patients are able to record testimonials as they come and go from their appointments. Patients are also able to access the recording tools from any place with an Internet connection. Smile Reminder then automatically codes the recorded video clips with relevant search titles and words, and then publishes them to the Web. These testimonials can be found by people searching for orthodontists in their area.

The Smile Reminder service also includes the following personalized features: automated appointment reminders and confirmations; cancellation notices; birthday messages; e-newsletters; e-surveys; prospect marketing and custom promotions; patient recall/recare; patient referrals; and an online portal where patients can pay bills, request new appointments, exchange secure messages, and download photos, x-rays, and office forms.