Sheri B. Doniger, DDS, has launched a new lecture and a series of training programs for manufacturers and distributors called “Winning over the Woman Dentist.”

According to Doniger, "In the past, a ‘one size fits both genders’ product development, marketing, and sales approach seemed to work, but it really didn’t. Lost opportunities didn’t seem to have an obvious impact on the bottom line because the woman dentist was a minority."

In 2008, there will be 2 million more women graduating from dental school than men. What’s more, 5 years from now, an estimated 80% of all US dental practices will be owned by women. "This tectonic shift will seriously impact the bottom lines of manufacturers and distributors who are not willing to adapt," Doniger explains.

Doniger’s lecture and training sessions can be tailored to meet the needs of any manufacturer, distributor, or association, whether it be a 1-hour or ½-day session. Topics of discussion include:

• Trade Show Etiquette
• Ergonomics
• Office Design
• Product Development
• Dealer Relations
• Marketing Communications
• Sales Training

For more information about "Winning over the Woman Dentist", contact Erin Foster at (732) 389-4500, ext 128.
 
About Sheri Doniger, DDS

Sheri B. Doniger, DDS, is a dental clinician, author, educator, and consultant who currently practices dentistry in Lincolnwood, Ill. She has authored numerous articles on topics ranging from periodontal disease to effective communications, and has presented many lectures with an ongoing focus on women in the dental industry. She is also an active member of numerous professional societies, including the American Association of Women Dentists, the American College of Dentists, Chicago Dental Society, American Dental Association, and the Illinois Dental Society. She is the editor of the online publication, Woman Dentist e-Journal.