hum users earn Smile Points by brushing and completing activities; they can redeem those points for a 30-day free trial to obé Fitness.
hum by Colgate has partnered with premium digital fitness platform, obé Fitness. According to the company, the two millennial-focused health and wellness lifestyle brands are coming together to help people sweat and smile more by building healthy habits that are aimed at putting fun into everyday routines.
To start, obé will host “Fitness Friday” programming in the hum by Colgate app. The weekly content will consist of short form workouts aimed to showcase how quick, effective movement can boost your mood and get your heart rate up in just 2 minutes, the same amount of time you should be brushing your teeth. In addition, as hum users earn Smile Points by brushing and completing activities, they can redeem those points for a 30-day free trial to obé Fitness—unlocking live and on-demand classes taught by obé instructors including Walter Kemp, Alex Scolari, Melody Zoller, and Mary Wolff.
According to the company, hum by Colgate was developed to democratize the benefits of connected brushing and allow more people to achieve a clean and healthy smile. Users earn Smile Points every time they brush or complete an activity in the hum by Colgate app that can be used to purchase any product in the hum in-app store or redeem offerings from partners like Headspace, and now obé Fitness.
The hum by Colgate Smile Points and rewards are meant to keep users engaged and motivated to brush with connected technology. hum users can unlock a 30-day obé Fitness trial once they earn 100 Smile Points in the hum by Colgate app. Through the partnership, consumers can also stream over 100 live classes per week with over 6,000 digital videos, anywhere.
