The platform integrates online and offline marketing with real-time campaign results and front-desk receptionist coaching to help practices maximize new patient conversions.
PostcardMania has launched Everywhere Dental. According to the company, the platform combines integrated online and offline marketing with real-time campaign results and front-desk receptionist coaching to help practices maximize the conversion of new patient inquiries to appointments.
Everywhere Dental combines all of the marketing channels that PostcardMania offers, running campaigns for 6,742 dental professionals nationwide. These include direct mail, Google, Facebook, Instagram, YouTube, and Gmail ads. According to the company, it provides cohesive campaign creative on every channel based on specific elements PostcardMania has identified as having the most success for practitioners. The Everywhere Dental platform includes a dashboard that tracks campaign results as well as call recordings and receptionist analysis for all calls the campaign generates.
A central focal point of this new marketing software is optimizing how a dental practice’s reception staff handles incoming phone inquiries. According to the company, the new Everywhere Dental platform was built specifically to fix this issue by assigning well-trained dental marketing consultants to each campaign to review, analyze, and rate every tracked phone call against a researched set of seven key indicators the company has identified. From there, the consultant will take that rating and coach the front desk staff to improve how they handle prospective patient phone calls.