SNAP SMILE SHARE, a new free mobile app for iPhones and iPads, designed to encourage younger orthodontic patients to be compliant during their treatment, has been approved by Apple and is now available in the Apple App Store.

The app turns the patient’s phone into a time lapse video tool that creates a short video of the patient’s teeth straightening and their smile improving. The app includes in-app camera filters, picture alignment, and cropping features. The video is saved to the phone’s camera roll for viewing or sharing with various social media accounts.

An in-app feature for orthodontists allows them to add their practice’s logo and/or text to a patient’s time lapse video. The orthodontist can then use these videos for marketing purposes to show successful treatments on social media accounts like Facebook or Instagram, or their own practice website.

The app also gives users with traditional braces a chance to “try on” different popular elastic colors.  App users can gather input from friends on which colors they should select next by sharing a picture of their choice via social media. After the patient decides on their color or color combination, a picture of their selection can then be saved on their phone’s camera roll and later shown to their orthodontist.

The SNAP SMILE SHARE app sends daily text notifications to remind patients to change aligners or to replace elastics and to wear their retainers.

SNAP SMILE SHARE is affiliated with @Braces, a social media community of orthodontic patients.