Orthodontic Products – September 2007
Focus on Products for Patients

Power toothbrushes, mouthguards, travel kits, and more


Masel offers Doublegard®, a ready-to-wear mouthguard designed for active children and adults who wear braces. Doublegard is contoured to follow the natural anatomy of each arch and features a comfort hinge, which allows natural jaw movement. Doublegard allows easy breathing and cannot be swallowed or dislodged on impact. The mouthguard is available in two new colors—sunburst and metallic—and in junior and adult sizes, with or without a strap. Doublegard is fabricated from polypropylene latex-free material, and it conforms to the NCAA guidelines for colored mouthguards.

2701 Bartram Rd
Bristol, PA 19007
(215) 785-1600

Philips Sonicare

Philips Sonicare introduces the FlexCare® power toothbrush, which removes plaque biofilm in hard-to-reach areas, including posterior teeth, interproximal spaces between teeth, and along the gum line. It features the ProResults® brush head, which is designed with a 10% broader sweeping motion and improved contour fit bristles for increased tooth coverage. The bristles feature a rounded trim cut, which provides better brushing performance with less dependency on the patients’ technique. According to the company, FlexCare is clinically proven to improve gingival/gum health in 2 weeks.

Philips Sonicare
1600 Summer St
Stamford, CT
(800) 676-7664


ArchWired.com is a free Web site that provides helpful information and support for orthodontic patients worldwide. The Web site contains hundreds of pages of tips on topics such as spacers, power chains, extractions, orthodontic appliances, braces and dating, soft food suggestions, dental humor, dental news, an explanation of how braces work, and an adult braces primer. The Web site is geared toward adults, older teens, and parents of children with braces. ArchWired.com is a global interactive Web community. Patients from around the world can contribute their own orthodontic stories and tips, and support one another on the site’s Metal Mouth Message Board, which includes more than 5,000 members.

2033 Ralston Ave, Suite 38
Belmont, CA
(877) 329-4733

Plak Smacker

Plak Smacker introduces its Essentials Orthodontic Survival Kit, which includes everything your patients need to maintain their oral care, such as a rubber grip, v-trim, dual-head toothbrush; Ultra-Thin floss threaders; a 3-minute timer; a v-trim travel brush, a travel interproximal brush; mint relief wax; floss; and a mouth mirror. The kit comes in a soft pouch and is available in four colors. The company also offers the Ortho Essentials as a Homecare Kit. Both kits may be customized.

Plak Smacker
755 Trademark Circle
Corona, CA
(800) 558-6684


Aurelle offer the Toob™ Brush, which can be custom-printed with your practice’s logo. The Toob Brush features a refillable toothpaste tube. The brush is made with Durastar™ plastic. Its bristles are soft and end-rounded. Replacement heads are available.

PO Box 431
Niagara Falls, NY
(888) 970-2001


Infa-Lab offers Brace Relief™ orthodontic gel, a lubricating pain reliever used when applying separating elastics, Essix, or Invisalign® appliances. Brace Relief numbs the periodontal membrane. It is available in a pocket kit organizer or in a dispenser box, which holds 144 tubes of gel or 200 modules of Brace Gard® Silicone Bracewax.

PO Box 691
Rockaway, NJ
(800) 247-7527

L Brooks Co

L Brooks Co offers the Smile Mug, which features a heat-activated image that changes from a crooked smile to a straight smile. The Smile Mug can be used as a giveaway to patients and parents or as a marketing tool that can be customized with your practice’s name and tag line.

L Brooks Co
2328 Haverhill Rd
Tallahassee, FL
(850) 668-6136

Wired Promotions

Wired Promotions introduces rhinestones that can be arranged on office attire to promote the practice. The most popular version—Brace Yourself—makes a statement on the front of black or colored shirts, which are available in relaxed-fit and fitted styles. The company also offers the “Got Braces? We do!” T-shirt.

Wired Promotions
11525 Blue Creek Dr
Aledo, TX
(888) 516-9473


Ultreo introduces a power toothbrush that combines ultrasound waveguide technology with sonic bristle action. Ultreo’s proprietary technology uses ultrasound energy to transform inactive bubbles into pulsating bubbles. According to the company, Ultreo removes 95% of plaque from hard-to-reach areas in the first minute of brushing, removes stains in 14 days, and reduces gingivitis in 30 days. It is safe for everyday use on gums, tooth surfaces, and dental work. Ultreo also reduces periodontal pocket depths by 21%. The toothbrush features sonic bristles with power tips, an ultrasound waveguide, a slim neck, a snap-on brush head, an auto shut-off timer, a brushing interval signal, a brush head replacement indicator, a battery charge status indicator, and a compact charger base.

Ultreo Inc
9461 Willows Rd NE, Suite 101
Redmond, WA
(877) 4ULTREO


Smile! offers Tooth Tokens®, a reward system that increases patient compliance. Tooth Tokens are specially minted coins that look, feel, and jingle like real money. Each coin has a two-sided custom design that can include your logo. The coins are designed to slip into a clear globe bank until they are redeemed for a variety of prizes such as GameBoys®, PlayStations®, iPods®, or a preloaded, personalized MasterCard® gift card with your logo. During each visit, patients can earn multiple Tooth Tokens for good oral hygiene, arriving on time, having no broken or loose appliances, wearing their rubber bands, achieving academic excellence, participating in community service, and wearing their office T-shirt to their appointments. The package includes the tokens, banks, instructions, patient rules, prize suggestions, patient contracts, and letter templates.

7250 Redwood Blvd, Suite 107
Novato, CA
(888) 227-3735


Brain-Pad introduces its Plus Series mouthguards, which feature the Pro Plus and LoPro Plus models. The mouthguards are available in translucent colors. The optional strap means they can be used in helmeted and nonhelmeted sports. The mouthguards fit over braces, brackets, and dental appliances, and protect against lower–jaw impact injuries to the teeth, the soft tissues, the TMJ, and the base of the skull and the brain. The Plus Series features a dual thermoplastic design.

Brain-Pad Inc
322 Fayette St
Conshohocken, PA
(888) 424-9477

Springstone Patient Financing

Springstone Patient Financing is a patient financing company that offers “shared savings” to orthodontic practices. With shared savings, orthodontists can save 20% or more on their patient financing costs. Practices save when they or their patients apply online (10% savings) or print their loan documents (another 10% savings). According to the company, practices have indicated that they prefer this hands-on approach rather than waiting for fax or mail documents. Practices also save when they finance larger cases or achieve greater loan volume. An e-mail is sent for each funding that details the instant savings. The volume rebates are awarded quarterly. The company states that its approval rates are on par with its competitors.

Springstone Patient Financing
2 Park Central Dr
Southborough, MA
(800) 630-1663

Ortho Tees

Ortho Tees offers T-shirts that can be used as patient incentives, as advertising, and as staff uniforms. The T-shirts come in short sleeve or long sleeve, and are available in children’s and adult sizes. Sweatshirts are also available. The T-shirts and sweatshirts can be personalized.

Ortho Tees
10045 Scott Circle
Omaha, NE
(800) 827-8337

Case Dental & Medical Supply

Case Dental & Medical Supply introduces the SquirtBrush, which allows brushing and oral rinsing in hard-to-reach areas. All types of mouth rinses can be delivered directly in-between interdental spaces. The SquirtBrush is small and easy to use, according to the company. Its brush tips come in different cylindrical and tapered sizes and shapes.

Case Dental & Medical Supply Inc
PO Box 9487
Brea, CA
(909) 598-0958

Dr. Fresh

Dr. Fresh introduces Firefly® MouthSwoosh™ Anti-Cavity Fluoride Rinse, a sugar-free and alcohol-free mouth rinse that protects against cavities and strengthens tooth enamel. Firefly MouthSwoosh is bright pink in color and is bubble-gum flavored. It features a fun light-up timer cap that flashes for 30 seconds—the amount of time that kids should keep swishing for effective protection. MouthSwoosh is thoroughly tested for safety, purity, and efficacy, according to the company. It is recommended for kids ages 6 and up, and should be used under parental supervision.

Dr. Fresh Inc
6645 Caballero Blvd
Buena Park, CA
(866) 373-7374


DentaKit.com offers the Braces Survival Kit, a hygiene kit that contains everything patients needs to keep their braces and teeth clean when they are away from home. Orthodontists do not need to stock DentaKit in their offices—the product is available for direct patient purchase on the company’s Web site. DentaKit comes in a 4- x 6-inch zippered denier nylon case and weighs 6 ounces. It contains an orthodontic travel toothbrush, toothpaste, a folding mirror, SturdyFloss, Glide Threader Floss, Pick-a-Dent, dental wax, a spiral proxi-brush, and a dishwasher-safe pop-up Swedish folding cup. DentaKit is available in black or red.

DentaKit.com LLC
2033 Ralston Ave, Suite 38
Belmont, CA
(877) 329-4733

Unicorn Financial Services

Unicorn Financial Services offers 24- and 18-month no-interest payment plans to all patients. According to the company, offering these options increases cash flow because Unicorn processes nonrecourse payment the day treatment begins. With payments up front, accounts receivable are reduced and the cost of billing and collecting is less. Also according to the company, separating the payment from orthodontic treatment reduces the number of no-shows and cancelled appointments because of financial concerns. There are no enrollment fees, and there is no equipment to purchase.

Unicorn Financial Services
1701 Hermitage Blvd, Suite 101
Tallahassee, FL
(888) 388-7633

Oral Care Technologies

Oral Care Technologies offers the Hydro Floss® oral irrigator, which flushes disrupted plaque that brushing and flossing leave behind. Hydro Floss inhibits the bacteria from adhering to the surface of the teeth, according to the company. It features a pulsating stream with 1,200 pulses per minute; a “pause flow” button on its handle; adjustable pressure (maximum pressure is 60 psi, which has been tested to be safe on the gingival tissue); an 800-ml measured reservoir to portion medicinals and mouthwash; and a pack of four color-coded jet tips with a holder. Hydro Floss has a 30-day money-back guarantee and a 1-year limited warranty.

Oral Care Technologies Inc
3030 Dublin Circle
Bessemer, AL
(800) 635-3594


GlaxoSmithKline offers Gly-Oxide® Liquid Antiseptic Oral Cleanser, a 10% carbamide peroxide debriding agent and wound cleanser for minor mouth lesions or gum irritations. Gly-Oxide is alcohol-free, and it removes unhealthy tissue, cleans and soothes inflammations, and kills odor-forming germs while preventing the spread of microorganisms. Gly-Oxide is available in 1/2 fluid-ounce and 2-fluid-ounce flexible-form squeeze bottles with an easy applicator spout.

GlaxoSmithKline Consumer HealthCare
1500 Littleton Rd
Parsippany, NJ
(800) 652-5625

Regent Labs

Regent Labs offers Kleenite dental cleanser, which cleans removable retainers and minimizes the stigma associated with the use of denture tablets. Free patient sample packets are available upon request and may be incorporated into introductory Retainer Care Handouts. Kleenite is available at Walgreens and CVS.

Regent Labs Inc
700 W Hillsboro Blvd, Suite 2-206
Deerfield Beach, FL
(800) USA-1525


Interplak introduces the Direct Plug-In Power Plaque Remover (DPI9R), a power toothbrush with a handle that plugs directly into an electrical outlet. The power handle stays fully charged in the outlet and slips easily onto the powerhead to clean teeth and massage gums. The elimination of the charging base frees up counter space. The DPI9R comes with three Interplak triple-action brushheads. The brushheads remove plaque, reverse gingivitis, and prevent cavities and gum disease, according to the company. A whitening brush head is also available.

Conair Corp
1 Cummings Point Rd
Stamford, CT
(203) 351-9000

Ortho Club

The Ortho Club introduces its Ortho Club Select line of disposable prepasted toothbrushes. The brushes provide a sanitary, no-mess solution to in-office oral hygiene. They come in five colors per box of 100 and are individually packaged to ensure no cross-contamination. The toothpaste ingredients meet all health and safety standards and are compliant with all FDA Medical Device and Cosmetic Guidelines.

The Ortho Club
480 E Water St
Urbana, OH
(800) 679-6793

Century 2001

Century 2001 offers the Fuzzy Headed Lip Balm, which is molded in metallic silver. The Fuzzy Headed Lip Balm clips onto jackets and backpacks. The lip balm is FDA-approved and comes in five flavors: mint, vanilla, bubble gum, banana/coconut, and cherry.

Century 2001 Inc
110 Tomahawk Dr
Indian Harbour Beach, FL
(800) 245-2001
br /> www.bracesmart.com

Ultimate Orthodontic

Ultimate Orthodontic offers customized, preassembled oral hygiene home care kits available in a variety of carrying cases, including boxes, fanny packs, and canvas bags. The kits include instructions on the proper usage of its contents, as well as eating habits, the importance of keeping appointments, and other orthodontic patient information. Each kit comes with a label featuring your office logo. All kits can be customized to contain only the items you choose for your patients’ needs.

Ultimate Orthodontic LLC
2200 Desert Varnish Court
Grand Junction, CO
(888) 678-4619